Brand & Editorial Strategy

I partner with organizations, design studios, and publications to clarify their unique point of view and translate it into language that serves their goals across platforms and programming. This work sits where strategy meets editorial: understanding and articulating narrative, structuring content, and helping brands translate their message to the people that need to hear it.

Focus Areas

• Brand positioning and narrative development

• Editorial strategy and voice

• Content strategy

• Vision work, facilitated conversations, and interviews

• Audience mapping

What to Expect

I shape every collaboration to the client. Projects start with conversations, deep listening, and review of any existing materials to understand where your business has come from, where it is now, and where it’s heading next. I’ll learn your resourcing, point of view, preferred language, and desired audiences, and create a verbal toolkit for your team to retain as a resource. With that foundation in place, depending on your needs, I’ll devise a content strategy that serves your goals—whether that’s a clear and compelling website, audience development, or creative revenue opportunities.

Select Clients

• Holly Hunt — copywriting — a luxury furniture brand specializing in timeless, well-crafted design

• Perkins&Will — social strategy — a leading architecture and design firm with a spine of social advocacy and innovation

• Wrong House — vision work, full concept development, copywriting, social strategy — a magazine for design writing with guts

• Old Mine — brand strategy — a custom millwork shop specializing in built-in cabinetry and architectural woodwork

• Earth Ship Studio — brand strategy, copywriting — a Hudson Valley–based design practice working across interiors, product, and graphics

• Anne Greene (with BIGMESS) — vision work, copywriting — a New York–based artist specializing in hand-crafted heirloom furniture